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8th January 2021

Developing High-Quality Gummies: A Q&A with ZenBears

We spoke to the team at ZenBears all about their high-quality gummies, how they are produced, and why edibles are such a popular format. 

Q. What makes ZenBears stand out from other gummies in the CBD market?

A. We’ve worked long and hard to make our gummies go above and beyond the highest quality, UK-made CBD gummies available to the UK market. Our gummies are pharmaceutically coated with 20mg of broad spectrum CBD. Meaning that our customers get more from our product than other edibles on the market. The pharmaceutical coating allows for sublingual absorption of CBD while our customers chew and suck on the gummies, instead of just relying on absorption through the digestive process.

The CBD in our gummies is extracted in an ISO-certified facility using CO2 from hemp grown using organic farming practices in Oregon, U.S.A. Our gummies are also vegan, THC-free and come in reusable/recyclable glass pots. And, to top it all off, we always offer third party lab reports to confirm the levels of CBD and THC in each batch of ZenBears

Q. What is the story behind your brand?

A. ZenBears was started by Luke in 2019 when he had the simple goal of creating a fun and easy way for consumers to ingest the highly beneficial CBD (cannabidiol) compound on the go.

At the time, there were only a handful of CBD gummies available on the UK market and not a single one was manufactured in the UK, nor did the companies provide third party lab-reports ensuring the products contained the advertised and legal levels of cannabinoids. So, Luke and the team set out to create the UK’s favourite CBD bears to the highest specifications possible.

Q. Why do you think gummies are a popular CBD format?

A. CBD has the reputation of not having the best taste and, although sublingual absorption is one of the most effective ways of taking CBD, it’s not very convenient. Gummies can be transported easily without getting oil all over your bag if the lid isn’t screwed on properly and they taste much better!

On top of convenience and taste, there is still a slight taboo around CBD outside of the CBD community. Many people are warming to the idea of CBD and it is losing its association to marijuana, but taking an oil or a capsule can appear a bit medical and can provoke questions about what you’re taking and why you’re taking it. Therefore, some people may feel uncomfortable taking CBD in public or at work, so gummies offer a subtle, tasty and portable way of taking CBD.

Q. You have a fantastic and highly entertaining Instagram account. What inspired you to take this approach on social media?

A. Why thank you! We love the little adventures our bears get up to and we think our followers do too. 

To be honest, we found CBD social media accounts a bit boring, the same content over and over again trying to sell us the next best thing in CBD. So, we wanted to offer a break from the norm and give our customers a reason to follow us and the gummy adventures were born! 

Sadly, through the pandemic, they’ve been stuck at home a bit, but we’re hoping with the new announcement of the vaccine that they’ll be able to head out on some crazy adventures again soon.

Q. What advice would you give to someone who is new to the world of CBD?

A. Don’t just buy the first product you see, do your research and find what works for you. We always recommend starting at a lower dosage and working your way up until you find the dose that works best for you – sadly there is no one size fits all with CBD!
Before we had our ZenBears, our team had a few rules when it came to buying CBD for personal use:

  • It must have third-party lab tests
  • It must be grown from organic hemp 
  • It must be extracted in an ISO-certified facility using CO2 extraction methods

The reason we had these rules was to ensure we were spending our money wisely. The market is saturated with brands and not all of them offer what they claim to so, by looking for these, we were confident with what we were purchasing and that’s why we insisted on having all three of these boxes ticked for our ZenBears. 

A big thank you to the ZenBears team for taking the time to answer our questions! If you like the sound of what they have to offer, you can take a look at their gummies.

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